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Sporting Goods Industry News for January 13, 2026

VF Corp.’s Top Brands Making More Progress

Now that Timberland and The North Face have returned to growth, VFC chief Bracken Darrell averred all the pieces are in place for Vans to follow, in a roundtable discussion at the ICR conference.

Helen of Troy Aims to Grow Osprey and Hydro Flask with New Products

With the renewed focus on top-line growth over cost-cutting, Osprey is among HELE’s “green brands” with a healthy product offering ready for a renewed marketing push, the company said at the 2026 ICR conference.

Nike Still Rules Resale, but Mizuno More Than Doubles

The Swoosh continued to hold sway across categories and captured a big piece of the recovery footwear market while Mizuno made strides in the lifestyle space on the StockX marketplace in 2025, according to its Big Facts Current Culture Index 2026.

Report: Mammut on the Block

Jacobs Capital is reportedly shopping the Swiss outdoor apparel and equipment maker, seeking a price of more than €500 million ($584 mm), according to multiple reports.

361 Degrees Tallies Double-Digit Gains to End Year

The Chinese sportswear brand said that overall retail sales of 361º core branded products in the final quarter were up approximately 10%, while its 361º Kids brand improved by the same percentage.

Sporting Goods Sales Increased 5% Last Month

Dec. sales at sporting goods, hobby, music and book stores increased 5.16% year over year on an unadjusted basis, and were 3.52% higher than Nov. seasonally adjusted, according to the CNBC/NRF Retail Monitor.

Beretta Moving on Sturm, Ruger

Beretta Holding, the Luxembourg-based firearms maker, is preparing a proxy battle to replace members of the Sturm, Ruger board with its own candidates, the Financial Times reported, citing sources familiar with the matter.

Certor Taps Burns to Lead Diamond Sports

Certor Sports named veteran hardgoods exec, Tom Burns, as the new general manager of its Diamond Sports business, which is centered on the Tucci brand.

Bersa USA Appoints Industry Veteran as CEO

The firearms maker appointed Tim Dillon as CEO, where he’ll oversee Bersa USA’s strategic direction, product development, and operations.

Alo Yoga Hires Dior Exec to Run International

The Los Angeles-based activewear brand appointed Benedetta Petruzzo as CEO of international operations, signaling a pivot toward luxury-tier global expansion.

Etcetera: Puma, Colt CZ Group
 
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