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Sporting Goods Industry News for October 14, 2025

Adidas’ New Penn State Deal Raises Questions

Adidas’ new 10-year uniform sponsorship deal with Penn State has been caught in storm clouds descending on Happy Valley, as allegations of improprieties in the contract were quickly followed by controversy over the firing of coach James Franklin last weekend.

Rally House Buys Two Retailers

The family-owned sports apparel and merchandise retailer has acquired Best of Big Red and Gold Country, expanding its footprint in the Midwest, adding five stores in WI and four in MN, bringing Rally House’s store count to 11 in those two states.

Lowa’s Lance Taylor Takes over U.S. Operations

The Tecnica Group-owned mountaineering, outdoor, and lifestyle footwear company confirmed the transition from its retiring General Manager of Lowa USA, Peter Sachs, to Lance Taylor, who joined the company in May.

Canadian Tire Suffers Data Breach

CTC said it had identified a data breach involving an e-commerce database containing basic personal information for customers with an e-commerce account at its Canadian Tire, SportChek, Mark’s/L’Équipeur, or Party City banners.

Lululemon Sued over Shorts Patents

Wenming Shi, the owner and operator of several e-commerce stores, is suing LULU in IL district court, asking for a declaratory judgment of non-infringement, arguing that none of the claims on Lululemon’s patent nos. D742,095 S and D711,626 S are infringed by his The Gym People shorts.

Etcetera: Mammut, Academy, Rost Martin, Kinetic Development
 
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