SGI Advertising


Frequency of
Weekly. Ad closing is at 5PM each Wednesday except Christmas week and July 4th week. Issues are sent out Friday afternoon.
Circulation:Approximately 1,400 paid, with pass-along readership estimated at 8,000+. 75% are top level executives (including presidents, sales managers, and marketing managers) at sporting goods manufacturing firms. 10% are officers at major retailers and independent sales rep firms. 15% are financial analysts and consultants to the sporting goods industry. Approximately 12% of subscribers are outside the U.S.
Rates:All prices are net. Base rate: $100.00 per column inch, per insertion. A column inch is one inch high by three inches wide. Frequency discounts are as follows:
2-3 insertions - $90.00 per column inch
4-6 insertions - $80.00 per column inch
7-12 insertions - $70.00 per column inch
13-25 insertions - $60.00 per column inch
25+ insertions - $50.00 per column inch
 To qualify for a frequency discount, insertions must be the same ad in consecutive issues.

Special info for full-page ads:
A full page ad costs $1,500 per insertion. The ad can have a maximum overall size of 7.5" x 10". An insert costs $1,800 per insertion.

Extras:Set-up and typesetting is included in the base rate. Inserting corporate logo is an additional $20.00 per insertion. A blind box is an additional $20.00 per insertion.
Payment:Payment in full must accompany order. We accept checks drawn on U.S. banks, Amex, M/C, and Visa.
How to Submit
Your Ad:

If you want us to compose the ad for you, E-mail your ad text to: along with any logos or other graphics you want included. Alternatively, you can send us the entire ad as a pdf or image file.



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