There are still some copies left of Sporting Goods Industry Dynamics, the most comprehensive book ever published about the history and the drivers of the sector at the international level. The first volume of this inspiring reference book came out at the end of 2024. The second and last volume followed in May 2025. The publisher of this book, Sport Publiconsulting, is now offering its two volumes at the discounted price of US$165 – more than 40% less than the previous price – to compensate for the fact that the remaining copies of Volume One have a rather “original” layout: They were printed on the right instead of the left. The contents are exactly the same as those of the corrected edition, which is no longer in stock. Volume Two is printed correctly.
Based on extensive research and interviews with many industry executives, this book will be a source of inspiration for you and any members of your board of directors and your management team to make the best possible decisions. It will be particularly useful for any newcomers to the sector.
Contents: The origins of sports – The development of sports participation and sport lifestyles – Market statistics – History and analysis of more than 60 key brands and retailers worldwide, including significant anecdotes – Best-performance in investments, financing, leadership, product development, sustainability, sourcing, price positioning, marketing and international distribution – Sales and profit maximization – Verticalization, diversification and specialization - Digital transformation – Consumer engagement – etc.
Looking at the past will help you to better navigate in a challenging and constantly evolving market environment, learning from success stories and avoiding mistakes that others have made. See the book’s website for a detailed summary of each volume:
More information on the book's website: www.sportsgoods-dynamics.com A 40-year industry veteran, Eugenio Di Maria, is the author and publisher of the book, which has been endorsed by us as well as the World Federation of the Sporting Goods Industry. | Sporting Goods Industry Dynamics is a fully indexed book divided into two nicely bound volumes published in a premium format, each with more than 200 pages of text, pictures and charts.
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