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January 24, 2023


Strava Acquires FATMAP

The exercise tracking app and social network has acquired high-resolution 3D mapping technology platform Fatmap for planning outdoor adventures, with users in over 100 countries.

Report: Hanesbrands Lays Off Headquarters Staff

The Champion brand owner has cut an unspecified number or positions at its corporate headquarters, according to the Winston-Salem Journal.

More Hires at Elevate Outdoor Collective

Following last month's hire of Jon Roy as its new CMO, the parent of over a dozen outdoor and winter sports brands has now appointed Amer Sports veteran, Susanne von Hoermann as commercial director of EOC Outdoor Brands.

Rumpl Adds Creative Director, Staffs Up for Growth

Rumpl hired former Smartwool creative director, Kris Fry in the same role for the outdoor blanket maker, and made several promotions to bolster its marketing and operations teams.

IFit Hit with another Class Action Suit over Software

Five plaintiffs who own iFit-enabled fitness equipment are suing iFit Health & Fitness in a proposed class action filed in DE district court, claiming that a forced software upgrade bricked their consoles, rendering the machines totally inoperable.

Etcetera: Vans, The Athlete’s Foot, Dunham’s Sports, SportChek, Yeti, Proto Concept Golf, NSSF, Gill Fishing

 
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