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Article Date: January 2024
Word Count: 199

Wolverine Worldwide Sells Sperry to Authentic Brands

Authentic Brands Group will pay $130 million for the iconic, but struggling boat shoe brand and has already inked a North American license with Aldo Group. Aldo will handle all aspects of operating the Sperry brand here, including wholesale, e-commerce and store operations. In addition, Aldo is in charge of product design, production and distribution for the brand worldwide. Sperry’s 23 North American retail stores are included, and store staff will be retained under the deal, ABG said. Wolverine pledged to use proceeds from the sale to reduce its debt ... Log in to view full article.


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