Preview - Please log in to view full article.

Article Date: April 2024
Word Count: 145

Salomon Shifts to Category Dedicated Sales Teams


The Amer Sports-owned brand has changed its North America sales strategy with the hiring of softgoods specific teams aimed at scaling Salomon’s footwear, apparel and gear business, particularly in the run specialty and outdoor specialty channels. Previously, sales agencies serviced all of its sports categories across both hard and softgoods. To oversee the new sales agencies, Salomon has appointed brand veteran Lance Taylor ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.