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Article Date: March 2024
Word Count: 294

No More Love for Active at Kohl’s

KSS’ new CEO, Tom Kingsbury revealed the mass merchant will make a hard pivot away from active and athletic in favor of a growing commitment to Sephora, a new partnership with Babies R Us, and the home, gifting and impulse categories. On Kohl’s Q4 earnings call, Kingsbury lamented that the footwear department is “primarily athletic” now, a problem that needs to be fixed. Apparel and footwear assortments will be revised, pushing greater product relevance and more simplified pricing. People are going out more, and looking for more dress footwear and apparel, ... Log in to view full article.


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