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Article Date: February 2024
Word Count: 609

Champion Sales Fall in Q4 on Distribution Reset


Global Champion brand sales tumbled 23% in the final quarter, including a 30% drop in the U.S. that resulted from weak demand and cautious retailers, combined with HBI’s efforts to clean up wholesale distribution to strengthen its activewear brand. Activewear segment sales, which include Champion U.S., fell 24% to $285.8 million, posting an operating loss of $11.2 million. The International segment decreased 9% (-7% CC) to $436.9 million, while Champion’s sales in other markets were down 14% (-15% CC), as growth in China and Latin America was more than offset by ... Log in to view full article.

 


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