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Article Date: February 2024
Word Count: 116

Anta Sports Preps for U.S. Launch

The Chinese sportswear giant is planning its official debut here of Kyrie Irving’s KAI 1 signature shoe and collection, with a media campaign coming later this quarter. Anta appointed the Mavericks’ guard and NBA All-Star as its chief creative officer last year in preparation for the foray into the ... Log in to view full article.


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