Xtep Expands Southeast Asian Distribution
The Chinese sportswear brand is forming a joint venture with Bonia to accelerate its presence in Malaysia, the largest sportswear and footwear market in Southeast Asia. The company’s business model there will be upgraded from a single exclusive distribution arrangement to a multi-channel setup. Xtep’s former exclusive distributor in the region, VGO, will transition to a non-exclusive ... Log in to view full article.
