The industry must stand as a bulwark against a potential $300 billion-plus economic headwind from physical inactivity, according to the World Federation of Sporting Goods Industry’s inaugural Physical Activity Impact Report: Moving the World Towards an Active Future. The report notes that 1.8 billion adults globally, or 31%, did not meet recommended activity levels in ‘22, which could hit nearly 3 billion by 2030, translating to a $300 billion-plus economic toll from the drain of inactivity’s co-morbidities. Looking at youth ages 11-17, the ‘22 figures showed 81% missing the activity standard, ... Log in to view full article.