As two activist investment firms circle in the waters demanding major changes at The North Face and Vans parent, CEO Bracken Darrell vowed to lead VFC forward to realize its potential, announcing a new transformation plan dubbed “Reinvent.” Laying out four core goals—improving North America, turning around Vans, cutting expenses and shoring up the balance sheet—Reinvent efforts will be helmed by Kevin Bailey, who is currently Vans’ global brand president. Darrell will roll up his sleeves and take an active role in the skate brand for now, while a search is ... Log in to view full article.