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Article Date: April 2023
Word Count: 262

VF Corp. Shuffles Brand Leadership


Dickies, Altra and Smartwool are under new leadership as parent VFC announced executive changes in its workwear and emerging brands businesses. Todd Dalhausser, who joined the company in 2018 as Altra’s first brand president following the brand’s acquisition by VF, has been named global brand president of Dickies. He’ll report to VF’s interim president & CEO Benno Dorer, and be tasked with restarting the workwear and skate fashion brand, which has been hit hard in recent quarters by retailer destocking

 

Taking over from Dalhausser at Altra, Jen McLaren, who has been brand ... Log in to view full article.

 


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