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Article Date: January 2026
Word Count: 622

VF Corp.’s Top Brands Making More Progress


Now that Timberland and The North Face have returned to growth, VFC chief Bracken Darrell averred all the pieces are in place for Vans to follow, in a roundtable discussion at the ICR conference. At the very high end of the market where fashionistas shop limited production product at Tier 0 retailers, Vans is already back, with small runs selling out or at least very well. If that audience of tastemakers is on board, the rest of the market will follow, Darrell believes, and signs of that trickle-down are showing up ... Log in to view full article.

 


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