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Article Date: March 2026
Word Count: 353

VF Corp. Cautious on Tariff Turmoil, Names New TNF Chief


Touting success so far from re-sourcing efforts and price hikes to mitigate the impact of increasing tariffs, VFC will continue to run its playbook as though the Supreme Court decision hadn’t come down, CEO Bracken Darrell said at Citi’s Global Consumer & Retail Conference. Any potential refunds will be a pleasant surprise, but VF isn’t projecting a hard number and is instead operating on the assumption that no money will come back, taking a stance of “whatever happens, we’ll be fine” on the tariff front. Likewise, with structural changes from the ... Log in to view full article.

 


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