Varsity Brands Buys Sports Endeavors
The BSN Sports parent is making a further push into the team sector with the acquisition of Sports Endeavors, the parent of Soccer.com, along with Lax.com, in transactions estimated to total between $300 and $400 million. Sportico broke the news earlier this month, citing inside sources, but the first hint that a deal was afoot came from S&P Global and Moody’s, which revealed in Jan. that Varsity Brands was upping its first-lien term loan facility by $400 million in a bid to pick up an undisclosed soccer team dealer and retailer. ... Log in to view full article.