Preview - Please log in to view full article.

Article Date: January 2026
Word Count: 163

Vail Resorts Reports Terrible Season-to-Date Ski Metrics


The worst early-season snowfalls in the western U.S. in over 30 years limited Vail’s ability to open terrain and negatively impacted visitation, translating into a 20% decline in total skier visits at MTN’s mountain resorts. Retail/rental revenue in North American locations was down 6%, and lift revenue ticked down 2%. The metrics cover the period through Jan. 4 but exclude the results of the Australian and European resorts. Snowfall at western U.S. ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.