Under Armour put the months-long rumors to rest with the announcement of a new long-term extension with the four-time NBA champion Thursday, naming the Golden State Warrior point guard as president of Curry Brands and planning expansions across new and existing categories. While the terms of the extension were not released, ESPN reported the deal will extend beyond the 35-year-old’s NBA career and could rank among the most lucrative sports endorsements when factoring in stock equity, royalties and incentive bonuses.

UA founder Kevin Plank told ESPN that hitting Curry Brands revenue targets ... Log in to view full article.