Under Dog is ending its 13-year relationship with Golden State Warriors guard Steph Curry, moving to focus on strengthening its own brand and developing UA basketball footwear and apparel going forward. UA will release the final Curry 13 sneaker in Feb. 2026, with additional colorways and apparel dropping through Oct., before the separation is complete. Curry will retain the rights to his eponymous Curry brand after the split, which was mutually agreed, the parties said.

UA’s Curry business is a fraction of what it once was, accounting for a share of the ... Log in to view full article.