Branded athletic footwear sales rose just 3% last year to $104,971 million, up from $101,787 million in 2024, marking the fifth straight year of post-pandemic deceleration, driven by a small contraction in the U.S. market. Winners still outnumber losers, but a second year of sales declines at Nike was joined in 2025 by Puma and Crocs, both of which posted a down year. Currency fluctuations affected the market last year, with the dollar sliding against the euro, pound, Swiss franc, and even the yen, though it remained relatively stable against the ... Log in to view full article.