Topgolf Callaway Maps Post-Sale Strategy
Callaway will maintain a preferred marketing agreement with Topgolf as its exclusive equipment partner after it sells a 60% majority stake to Leonard Green & Partners, according to an investor presentation from MODG. It touted a simplified structure for the remaining Callaway business and its focus on core equipment and apparel, in a golf market that has maintained solid demand dynamics even after the Covid boost. The long-term agreement with Topgolf will continue to add value, exposing the brand to the two-thirds of golfers who visit its off-course venues at least ... Log in to view full article.