Preview - Please log in to view full article.

Article Date: June 2025
Word Count: 297

Tilly’s Green Shoots Show Sequential Improvement


Revenues tumbled 7% in the first quarter to $107,611,000 from $115,856,000, and the net loss grew by 13% to $22,152,000 from a loss of $19,621,000 in a seasonally small quarter. Stores comped down 7.1% and e-commerce sales fell 5.8%. Blended comps were off 5.7% in Feb., plunged 13.8% in Mar., then rebounded to a positive 1.5% in Apr. While traffic remained down, Tilly’s worked on several in-store marketing activations through the quarter to reinforce its relevance to target consumers. A TikTok shop launched in Mar., quickly surpassed Amazon order volumes, and ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.