Thanksgiving Weekend Shopping Will Set New Records, NRF Finds
Thanksgiving Day through Cyber Monday is expected to see a record 186.9 million shoppers this year, up from 183.4 million last year, according to the NRF and Prosper Insights & Analytics survey of shopping intentions. Nearly three-quarters (70%) plan to shop on Black Friday, down from 72% last year, while over half (56%) plan to shop at some point over the weekend. Cyber Monday, the second-most-popular day, will see 73.9 million shoppers, or 40% of shoppers. As usual, the number one reason is deals ... Log in to view full article.