The Swoosh continued to hold its number-one footwear and apparel spots but is still bleeding mindshare with teens, though gains are largely stabilizing among ascendant brands, according to Piper Sandler and DECA’s Fall 2026 Taking Stock with Teens. Teen self-reported annual spend rose 6% from Fall ‘25 to $2,350, led by 11% growth in the upper-income cohort and a mid-single-digit gain for average-income teens. This implies total teen spending at about $65 billion. Clothing spend was up 7%, led by +10% for females, while overall footwear spend was off just 1%, ... Log in to view full article.