Nike’s dwindling athletic footwear mind share among teens decelerated, though it still lost points to Adidas and On Running, according to the Fall 2025 Taking Stock with Teens survey from Piper Sandler and DECA. Teens’ self-reported annual spending tumbled 7% to $2,213 from $2,388 in the Spring ‘25 survey. Teen unemployment is likely taking a toll, with just 33% currently employed in a part-time job, down from 37% in the spring. However, average household income jumped 5% from the spring report to $69,527.

In the footwear segment, Nike remained on top with ... Log in to view full article.