Solo Brands Touts Wholesale Success and Cost Savings
Solo Brands’ year of pivoting towards wholesale at the expense of direct-to-consumer is seeing favorable results on the top and bottom lines despite the broader retail headwinds. The company reported at the Piper Sandler Growth Frontier Conference that while DTC is down 20% year-to-date, it has been able to cut digital ad spending 30% and wholesale is seeing gains in the 50% to 60% range. Channel mix is now split 70% DTC to 30% wholesale, spreading further from recent years’ 80/20 and the 92/8 split at the time of its Oct. ... Log in to view full article.