Two successful coordinated DTC/wholesale promotions for the key Holiday season are now in the books, as efforts to reduce cost structure continue, Solo Brands explained at the IDEAS investor conference. The company has fully coordinated programs with retailers for the period, which historically accounts for about 30% of annual Solo Stove revenue. Some of SBDS’ largest retail partners are still working through old inventory, and new CEO John Larson has pledged to stop undercutting them with direct-to-consumer discounts.

That strategy should rebuild confidence in the long term, but resulted in short-term pain ... Log in to view full article.