Preview - Please log in to view full article.

Article Date: January 2012
Word Count: 103

Skechers Taps Billionaire to Pitch Brand During Super Bowl Ad


Outspoken billionaire Mark Cuban, owner of the NBA’s Dallas Mavericks and the Landmark Theater chain, will star in Skechers’ Super Bowl spot next month touting the brand’s GoRun running shoes. Besides appearing in the Super Bowl spot, slated to air at the two-minute warning in the first half, Cuban will host ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.