SIA Reports Slight Increase in Snowsports Participation
The overall number of U.S. snowsports participants rose by 2%, but the mix of activities and engagement levels is evolving, reflecting changing interests, weather pattern impacts, and consumer behavior, according to Snowsports Industries America’s latest Season Participation Preview. While alpine skiing remains the largest segment, it fell by 2% from last season in the number of unique participants. Snowboarding also dipped 1%, but cross-country skiing and snowshoeing were both up by 6%. Sledding participation jumped 4%, alpine touring gained 2%, though snowboard touring was down 1%, and winter fat tire biking ... Log in to view full article.