SFIA Sees Perfect Storm for Soccer
Strong participation trends combined with the 2026 World Cup are creating perfect conditions to grow the sport this year, SFIA opined in its Soccer Spotlight: 2026 U.S. Participation Trends, Insights & Growth Drivers report. Since the trade organization began its current tracking metrics, the U.S. Men’s National Team has failed to qualify for the ‘18 tournament, coinciding with participation declines, and the ‘22 contest in Qatar was moved to winter, pushing the participation benefit into the following year. The ‘26 cup will mark the first time participation could see an immediate ... Log in to view full article.