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Article Date: April 2025
Word Count: 295

Rocky Brands Grows Profits from DTC


Net income nearly doubled to $4,941,000 in the first quarter from $2,550,000 a year ago on sales that grew 1% to $114,073,000 from $112,906,000, powered by a 20% gain in direct-to-consumer to $36.6 million. Wholesale sales fell 6% to $74.8 million, and contract manufacturing was flat at $2.7 million. Demand was very strong for rubber boot brand Xtratuf, which grew sales double digits boosted by women’s styles and the sporting goods and fishing channel. Muck is also off to a good start, helped by wetter weather and growth in women’s. The ... Log in to view full article.

 


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