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Article Date: July 2025
Word Count: 334

Rocky Brands’ Gross Margin Gains Drive Profits


Net income was $3,608,000 in the second quarter against a loss of $1,243,000 last year, as revenues increased by 8% to $105,647,000 from $98,258,000, powered by XTRATUF and Muck, leading an outdoor segment rebound. Wholesale sales increased 7% to $73.1 million, and direct-to-consumer improved 14% to $29.7 million, but contract manufacturing sales declined 28% to $2.8 million.

 

XTRATUF’s brand heat is getting some extra fuel from expansion into more casual styles and colorways, which is already helping grow sales in big box and outdoor stores. Muck benefited from a better inventory position ... Log in to view full article.

 


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