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Article Date: January 2026
Word Count: 247

Rocky Brands Aims to Grow Profitability


The path back to pre-tariff gross margin levels will come from leveraging owned manufacturing facilities, RCKY said at the ICR conference, which ramped over 2025 to exceed historical levels of 25% to 30% of units produced at its China and nearshore facilities. Large swaths of former Asian production have moved to the company’s owned facilities in Puerto Rico and the Dominican Republic, as well as production completed nearshore to reduce tariff rates. Tariff mitigation price takes that took effect between Jul. and Sep. have not affected top-line performance, RCKY said. The ... Log in to view full article.

 


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