As Nike remains publicly mum about the look of its new NFL products and supply chain strategy for its new unit, Reebok is winding down its exclusive branded NFL business and beginning a process that Reebok CEO Uli Becker is banking on to cement the brand’s positioning with consumers worldwide for years to come. Over the last 30 years Reebok ranged from the ‘80s aerobics phenomenon to the ‘90s rap music culture to NFL sidelines for the last 12 seasons at an estimated cost of $30 million per. The company is shifting away from its history of disconnected “great ideas” ... Log in to view full article.