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Article Date: June 2026
Word Count: 386

Rebel Sport Parent Guides for Growth at all Banners


Multi-banner Australian operator Super Retail Group is aiming for a mid- to high-single-digit CAGR in profit before tax, driven by new store expansion generating returns above the cost of capital, in a new five-year plan rolled out at its Investor Day. Among its sports banners, Rebel Sport will lead in return on capital, SRG said, but Supercheap Auto will outperform overall. Rebel looks to expand its current 10% share of an A$13 billion core sports TAM down under through fleet expansion, category bolt-ons in private label, and an “owning sports” merchandising ... Log in to view full article.

 


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