The Big Cat deliberately sacrificed revenues in the final quarter of 2025 to reset distribution, brand image, and the cost base, CEO Arthur Hoeld said, hoping to build a foundation for profitable growth, but 2026 will be a transition year at best. The coming year will see further efforts to streamline distribution and reduce inventory levels, while continuing cost efficiency measures that include about 1,400 job cuts that began last year. Product focus and marketing efforts will center on global football around the World Cup; performance running and the Nitro platform, ... Log in to view full article.