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Article Date: October 2026
Word Count: 680

Puma Clears Inventory as Turnaround Progresses


The Big Cat’s sales slipped 5% in the third quarter to €1,776.2 million ($2,041.6 mm) from €1,870.1 million, and narrowed the net loss to €54.9 million ($63.1 mm), including €29.8 million in IEEPA tariff refunds, from a loss of €62.3 million last year. Constant currency, sales declined 6%. Direct-to-consumer sales grew 3% to €588.3 million, with e-commerce up high single digits, more than offsetting a decline in North American brick-and-mortar traffic. Wholesale dropped 9% to €1,187.9 million, partly from the planned pullback from mass merchants and other “undesirable” wholesale, but also ... Log in to view full article.

 


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