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Article Date: February 2012
Word Count: 296

PPR Targets €9.6BB in Sport & Lifestyle Sales by 2020


The French parent of Puma, Cobra, Tretorn, Volcom and Electric brands describes the €9.6 billion ($12.5 bb) figure as more of an “ambition” than a goal as it outlined its overall growth strategies for European financial analysts. Overall, PPR wants to hit the €24 billion ($31.3 bb) total revenue mark over the next nine years with the Sport & Lifestyle unit accounting for approximately 40% and luxury brands such as Gucci, Bottegna Veneta and Yves Saint Laurent accounting for the balance.

 

PPR will certainly have to make acquisitions to meet its revenue target. Its total sales for 2011 were €12.2 billion, ... Log in to view full article.

 


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