Peloton Sees Cash Burn Moderating
The embattled connected fitness company gave some insight into upcoming product releases and improving its operating metrics in a presentation at Morgan Stanley’s investor conference. PTON wants to improve its lifetime value to customer acquisition cost ratio, which currently sits at 1.4x with a long term target of 2x to 3x. To continue growing its customer base, the company is planning promotions, subsidized financing, and leaning into organic growth from its “Fitness as a Service” FAAS rental offering. Storage costs for elevated hardware and accessories inventory, however, remain a headwind to ... Log in to view full article.