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Article Date: March 2023
Word Count: 326

Peloton Sees Cash Burn Moderating


The embattled connected fitness company gave some insight into upcoming product releases and improving its operating metrics in a presentation at Morgan Stanley’s investor conference. PTON wants to improve its lifetime value to customer acquisition cost ratio, which currently sits at 1.4x with a long term target of 2x to 3x. To continue growing its customer base, the company is planning promotions, subsidized financing, and leaning into organic growth from its “Fitness as a Service” FAAS rental offering. Storage costs for elevated hardware and accessories inventory, however, remain a headwind to ... Log in to view full article.

 


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