SGI is walking the floor at OR, and here’s a rundown of some of the latest styles and trends we observed in outdoor apparel and footwear.

Apparel...

In the zone: Many manufacturers are utilizing a zonal approach when combining multiple technologies in a single product. The idea is to place a particular technology where it will offer the greatest performance benefit to the end-user. For instance, Columbia Sportswear’s key outerwear pieces feature Omni-Heat thermal reflective silver dot lining in core zones that need to stay warmer, while Omni-Wick EVAP technology is used in areas that need to breathe. (This trend also applies ... Log in to view full article.