The three were among the most socially connected outdoor brands in 2011 as tabulated by Outdoor magazine. The North Face (1,497,218) had the most Facebook fans, Life is Good (69,887) had the most Twitter followers and Patagonia (more than 4.2 million channel views) was the most viewed on YouTube.

Since late 2009, the magazine has been teaming with Fansometer’s system of measuring influence to track and publish social media brand rankings for the outdoor industry. The results are updated daily online at www.odrmag.com and ... Log in to view full article.