Nike Still Rules Resale, but Mizuno More Than Doubles
The Swoosh continued to hold sway across categories and captured a big piece of the recovery footwear market while Mizuno made strides in the lifestyle space on the StockX marketplace in 2025, according to its Big Facts Current Culture Index 2026. Nike led sneakers in total trades for the year, followed by Jordan, Adidas, New Balance, and Asics. In the fastest growing sneaker brands, Mizuno led with a 124% upswing as new silhouettes, including the MXR and Wave Prophecy Moc, picked up audience outside of its historic performance space. Mihara Yashuhiro ... Log in to view full article.