Nike Rollout Boosts Journeys’ Holiday
Since its Nov. 12 debut, Nike will expand through the teen retailer’s fleet in a planned rollout, Genesco said at the KeyBanc Consumer Conference, with allocations of Vomero and P6000 feeding the retro and running trends. Those initial franchises will be joined by staples such as Air Force and Dunk as the Swoosh moves into more doors. The addition of Nike is a welcome tailwind for the athletic category, which outperformed in Q3 as Journeys’ customers move to year-round athletic demand. With an increased focus on the female demographic, Journeys has ... Log in to view full article.