The Eager Beavertons made a number of changes to top leadership, giving CEO Elliott Hill more direct control over marketing, product, and the Nike brand, aiming to accelerate the company’s “Win Now” turnaround strategy. Heidi O’Neill, a 26-year E.B. and currently president of consumer, product, and brand, will retire, and her role will be divided between three other execs, all reporting directly to Hill. She will continue to serve in an advisory capacity until September.

The new structure consists of three distinct responsibility areas: consumer and sport, marketing, and product creation, which ... Log in to view full article.