Newton Golf Sales Are Lower on Reduced Marketing Spend
Net loss at the high-end golf equipment maker narrowed to $1,239,000 from a loss of $1,580,000, as revenues declined 47% to $1,368,000 from $2,582,000 prior. The declines were primarily attributed to reduced marketing activity during the transition to a new marketing agency and changes to Newton’s promotional strategy. The change aims to sharpen its direct-to-consumer blueprint and strengthen brand messaging, while ... Log in to view full article.
