Mastercard made the case that “intentional” is the word of the year for Holiday 2025 shoppers, based on rising value and calendar consciousness, in its inaugural 4,000-consumer Shopper Snapshot, conducted in conjunction with Harris Poll. The polling found that 60% of respondents ranked value for money as the top purchase driver this year, while 82% cited “low cost and high impact.” Mastercard found that over 25% of shoppers started shopping up to three months early, with 12% starting more than six months in advance.

Price is also playing an outsized role in ... Log in to view full article.