Lululemon Inks Peloton Content Partnership
The two companies agreed to a five-year partnership where LULU becomes PTON’s primary athletic apparel partner, and PTON becomes the exclusive digital fitness content provider to LULU. The deal means Lululemon is finally pulling the plug on Mirror once and for all, and will discontinue the Studio digital app-only membership tier in favor of promoting Peloton’s App One membership. Co-branded apparel will be sold in Peloton stores and on its ... Log in to view full article.
