Undrafted point guard Jeremy Lin’s play for the New York Knicks this month, as the team has won five straight, is creating buzz from the Big Apple to Taiwan and other parts of Asia. This has to be music to the ears of league officials and marketers. Taiwan-born, Harvard-educated Lin is creating what observers are referring to “Lin-sanity.” Forbes estimates Lin’s emergence has already created a $14 million brand and Madison Square Garden, which broadcasts the Knicks’ games, says the team’s game on Saturday scored its highest rating since Carmelo Anthony’s debut for the team on Feb. 23, 2011. Also, ... Log in to view full article.