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Article Date: January 2012
Word Count: 156

LifeCore Fitness Assumes Ops of Diamondback Fitness Via Global License


LifeCore Fitness, which has been operating Raleigh America’s Diamondback Fitness (DBF) division with independent distribution, product development and marketing strategies, today takes ownership of all Diamondback operations through a global licensing agreement. All of DBF will be based from LifeCore’s headquarters in Vista, CA, starting today, but there will be no material changes to either brand’s dealer network, product offerings, pricing or current programs.

 

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