Lack of Snow is Threat to 2011-12 Season; Aug.-Nov. Dollars Up 10%
As of November, according to research firm Leisure Trends Group/Snowsports Industries America (SIA), snowsports enthusiasts were unaffected by the weather that is now dampening spirits and bottom lines in December and early this month.
For the four months ended Nov. 30, U.S. winter sports sales were up 5% in units and 10% in dollars at $1.2 billion. Specialty shop inventories were slightly more stocked than they were the ... Log in to view full article.
